Conversion Rate Optimisation
In digital marketing, Conversion Rate Optimisation (CRO) is the practice of increasing the percentage of a website’s visitors that convert from prospects in to customers or perhaps execute another desired action on the website.
Conversion Rate Optimisation (CRO) involves improving your sponsored search ads, landing pages, and overall website design by correcting faults and making improvements to the customer’s journey through various touchpoints and on your site.
CRO is becoming increasingly popular because it increases sales and revenues without additional advertising spend.