What is content exactly? Content is blogs, infographics, videos, eBooks, social media updates, brochures, banners, and everything on your website. Content is everywhere. This is why it’s so important to have a content marketing strategy that aligns your content with the core values of your brand and your audience’s preferred channels for consumption of your messages.
Because brilliant copy is copy that works… It grabs the readers’ attention, gets its message across, and persuades people to act. It does all that with economy, wit and style, giving your business a unique tone of voice that will resonate with your customers.
A copywriter is a professional persuader. We’ll create marketing materials that take your audience from prospects to buyers, by conveying your big ideas to a captivated audience.
Expert copywriting creates content that signals credibility and authority with your audience. In addition to the many SEO benefits of digital content marketing, quality copywriting will connect with your customers. As a general rule, people don’t seek to read advertising and marketing materials, they will read what interests them, so listening to what you really want to say and expressing it in a way that your customers will want to hear, will be our priority.
Fresh Brands helps clients develop an effective content marketing strategy which includes:
We'll help your business find its voice and speak to your customers so they'll want to listen.
Our copywriters will draft or customise written content based on your unique values and audience.
Our team can distribute your content to the relevant audience.