Pay-Per-Click Advertising

Pay-per-click or PPC advertising is a method of digital marketing in which advertisers only pay when one of their ads is clicked. It’s a way of buying visits to your website, rather than through organic search results.

Search engine advertising is one of the most popular forms of PPC. It allows advertisers to bid for ad placements in a search engine’s sponsored links when someone searches for keywords related to their business.

PPC Management

Platforms such as Google AdWords and Bing Ads are important to your business. With our pay-per-click marketing (PPC) expertise, we can help take your accounts to the next level. We customize strategy and reporting tailored to your needs.
We provide the support and guidance you require to accomplish your goal, be it maximizing return on investment, increasing leads, or driving brand awareness.

Our Pay Per Click Services

PPC Audits

Our PPC Audit process starts from understanding audit objective, coverage and leading to data analysis.

Bing Advertising

Our in-house Bing ads agency team has the training and expertise you need to make the most of Bing’s popular PPC platform.

Social Advertising

EasySeo can help you with paid social campaigns that can drive your target audience toward much targeted desired actions.

Display Advertising

Your display ads will be targeting an audience that has already indicated an interest in your service or product.

Google AdWords

Hiring us gives you the benefit of a full-time AdWords expert without the extra cost of hiring another full-time employee.

Remarketing & Retargeting

Improve ROI and increase conversions by marketing to people who have all ready visited your website.

A brief outline of our pay-per-click strategy:

Our pay-per-click (PPC) advertising campaigns include the following:

  • Keyword research and selection
  • PPC search campaign strategy
  • Creative ad design
  • Campaign set-up
  • Bid management and tracking ROI
  • Landing page development and optimisation
  • Campaign analysis, reporting and management


We report monthly on your campaign’s success regarding keyword choice and text choice, and we create a rank report so you know where you rank organically for the keywords you pay for. Additionally, after you review the report, we’ll book a one hour call with the members of your team to explain your campaign’s progress, direction, and answer any questions you may have.