Launching new gadgets and hardware to the UK action sports market
Public Relations
About
The Client
Background
Fresh Brands joined forces with Ultra Sport Europe, a retailer specialising in extreme sports and outdoor sports equipment to launch various new technologies to the UK market. Fuelled by a mutual love for heart-pounding adventure, Fresh Brands introduced Ultra Sport Europe’s line of sports and action photography gadgets to tech journalists, as well as placing the products on features pages in men’s and women’s magazines and in the national press.
Making Waves In Major National Press
Fresh Brands tactically positioned Ultra Sport Europe’s action photography gadgets within numerous product pages of major national newspapers The Times and The Independent showcased the gadgets, bolstering the visibility of the individual products and lending them credibility and authority among adventure enthusiasts and consumers alike.
Rave Reviews In Targeted Tech Titles
Fresh Brands orchestrated a focused PR campaign to achieve extensive coverage in key tech-oriented magazines. Prominent publications such as T3, Pocket-lint, and Stuff Magazine sang praises for Ultra Sport Europe’s gadgets, commending their state-of-the-art features, durability, and versatility.
Coverage That Scored With Major Sports Titles
Fresh Brands recognized the significance of reaching out to sports enthusiasts and securing coverage in product pages of related specialist sports publications. Through strategic media outreach, Ultra Sport Europe’s action photography gadgets were featured in esteemed sports titles like Red Bull Adventure, Outdoor Sports Magazine, and Trail Running Magazine.
Showcasing Gift-Worthy Products
We positioned Ultra Sport Europe’s action photography gadgets as an ideal gift choice for adventure enthusiasts. By presenting the gadgets as unique and practical presents for special occasions, we successfully gained coverage in consumer titles. Renowned publications like Men’s Health highlighted Ultra Sport Europe’s gadgets in their gift guides, showcasing them to a broader consumer audience.
Summary
Fresh Brands’ partnership with Ultra Sport Europe serves as a good example of the important impact well-planned PR makes in for consumer products, even when the products can be considered quite niche, they can have mass appeal and attract significant mainstream interest.
Results Of
This Project
Successful public relations campaigns for multiple products:
- features in major national press product pages, extensive coverage in key tech titles, and prominent spots in major sports publications
- The gadgets were positioned as coveted gift ideas, capturing the attention of both adventure enthusiasts and gift shoppers.
- These translated into a substantial surge in website traffic, product enquiries, and sales for Ultra Sport Europe
Fresh Brands are a brilliant, affordable agency for small businesses that want to grow their profile.
Victoria Eggs
Designer and Entrepreneur
What Our Clients Say About Us
Get Results PR and then Fresh Brands played an instrumental role in launching our business with some valuable press coverage, helped customers find us online and I can highly recommend them.
Sam Bradley
Director
Fresh Brands have been instrumental in us growing our digital marketing. We really appreciate the fact that they are able to come into the office and work as an extension of the team. Their work in SEO and implementing tweaks and changes to our website created a significant increase in the number of customers which is exactly what we wanted.
Sonel Patel
Head of Digital, Lighter Life
Fresh Brands are friendly, super helpful and a pleasure to work with. They generated some great coverage and really helped us with our socials. They’ve also completed some design work for us and helped put on some fantastic press events that really had an impact.
Dave Devaney
Manager, Queens London
I can safely say that Fresh Brands exceeded our expectations with an effective PR campaign to generate some really good press coverage in some blue-chip media and the tech press we wanted on a tight budget.
Guy Dehn
Director, Witness Confident
Fantastic Service! Jon and the team always have some first rate ideas and insights.
Ray Goldsmith
Managing Director, Genesis