Collaborating Agencies: Providing support, assistance and services to agencies and their clients
National and Local Public Relations, Strategic Planning
About
The Client
Background
Genesis PR asked us to form a collaborative partnership in order to offer a comprehensive range of services to their clients. By aligning communication goals with business objectives, we have implemented PR campaigns that encompass media relations, content creation, crisis management, and stakeholder engagement. This collaboration has fostered a strong working relationship, characterised by trust, and shared expertise.
Creating Newsworthy Angles
Genesis PR leveraged Fresh Brands’ industry knowledge to help create highly effective PR and marketing strategies. By defining and targeting different audiences for a variety of clients, we created compelling stories and narratives that resonated with the media and generated widespread interest. These angles included unique business initiatives, community engagement and industry trends.
National and Local Media Coverage
National newspapers have featured Genesis’s clients in exclusive interviews, expert commentary and opinion pieces. Locally, we secured coverage in influential publications, such as regional newspapers and magazines, radio stations, and television channels, ensuring maximum exposure for clients within their target markets.
TV and Radio Appearances
Fresh Brands and Genesis PR facilitated TV and radio appearances for clients, who were invited as guests on popular talk shows, news segments, and industry-specific programs. Examples include appearances on BBC Breakfast, ITV News, and local radio stations.
Summary
Fresh Brands retains a strong working relationship with Genesis PR, assisting them with projects whenever they require additional resources and support. The collaborative partnership has proven highly successful. We have elevated their clients’ profiles and increased brand visibility.
Results Of
The Projects
- Clients have enjoyed increased brand exposure, enhanced reputation, and heightened industry influence
- For instance, one client secured a feature in The Times' Business section, The FT, Local TV and Radio News positioning them as a leader in their field and attracting new business opportunities.
- Another client's TV appearance on BBC Breakfast led to a surge in website traffic and a significant increase in sales.
Fresh Brands are a brilliant, affordable agency for small businesses that want to grow their profile.
Victoria Eggs
Designer and Entrepreneur
What Our Clients Say About Us
Get Results PR and then Fresh Brands played an instrumental role in launching our business with some valuable press coverage, helped customers find us online and I can highly recommend them.
Sam Bradley
Director
Fresh Brands have been instrumental in us growing our digital marketing. We really appreciate the fact that they are able to come into the office and work as an extension of the team. Their work in SEO and implementing tweaks and changes to our website created a significant increase in the number of customers which is exactly what we wanted.
Sonel Patel
Head of Digital, Lighter Life
Fresh Brands are friendly, super helpful and a pleasure to work with. They generated some great coverage and really helped us with our socials. They’ve also completed some design work for us and helped put on some fantastic press events that really had an impact.
Dave Devaney
Manager, Queens London
I can safely say that Fresh Brands exceeded our expectations with an effective PR campaign to generate some really good press coverage in some blue-chip media and the tech press we wanted on a tight budget.
Guy Dehn
Director, Witness Confident
Fantastic Service! Jon and the team always have some first rate ideas and insights.
Ray Goldsmith
Managing Director, Genesis