Homemade London is a unique craft workshop and event business, where people come to learn craft and to make things they’ll love, from their own lingerie, to unique lampshades or their own signature scent. They asked us to provide comprehensive marketing and PR support. Our services included branding and corporate identity, public relations targeting the London press and women’s titles, social media management, and SEO. Through our efforts, we aimed to elevate Homemade London’s brand awareness, expand their customer base, and position them as a go-to destination for creative experiences in London.
Our strategy incorporated influencer partnerships, and targeted promotions, resulting in increased workshop bookings and brand engagement.
We designed the logo, branding and corporate identity which inspired the look of the shop and its decor and captured the welcoming, friendly and feminine appeal of the business.
We spearheaded public relations for Homemade London, targeting the London press and women’s titles. We ran unique event concepts and invited journalists along to capture media attention. Our media outreach efforts resulted in features and mentions in renowned publications such as Evening Standard, Time Out London, and Stylist magazine.
Fresh Brands took charge of Homemade London’s social media management, harnessing the power of platforms like Instagram, Facebook, and Pinterest to showcase the workshops and events. We created engaging content, including visually appealing images and informative captions, to foster audience engagement and promote workshop offerings. Our efforts resulted in increased follower growth, higher levels of user-generated content, and improved online brand perception.
Fresh Brands implemented SEO strategies to improve Homemade London’s online visibility and search engine rankings. We conducted keyword research and optimised website content, added meta tags, and descriptions to ensure maximum discoverability on search engines. As a result, Homemade London’s website experienced an increase in organic traffic, leading to more workshop inquiries and bookings from individuals searching for craft-related experiences in London.
Fresh Brands’ work with Homemade London exemplifies the power of a comprehensive and complete marketing strategy in elevating a unique business.
What Our Clients Say About Us
Get Results PR and then Fresh Brands played an instrumental role in launching our business with some valuable press coverage, helped customers find us online and I can highly recommend them.
Fresh Brands have been instrumental in us growing our digital marketing. We really appreciate the fact that they are able to come into the office and work as an extension of the team. Their work in SEO and implementing tweaks and changes to our website created a significant increase in the number of customers which is exactly what we wanted.
Fresh Brands are friendly, super helpful and a pleasure to work with. They generated some great coverage and really helped us with our socials. They’ve also completed some design work for us and helped put on some fantastic press events that really had an impact.
I can safely say that Fresh Brands exceeded our expectations with an effective PR campaign to generate some really good press coverage in some blue-chip media and the tech press we wanted on a tight budget.
Fantastic Service! Jon and the team always have some first rate ideas and insights.