Creating a successful PR campaign for an app and a great cause on a limited budget

Public Relations on a very low budget

AboutThe Client

Witness Confident asked us to relaunch their app, ‘Self Evident‘ on a very limited budget. We were happy to support such great use of technology for such a good cause as the app allows users to record and report crimes anonymously for people that may not otherwise be forthcoming with information.

We targeted all the major tech titles, blogs and sites with extensive coverage in the key target media as well as national coverage and attention from the broadcast media.

Oh, and we also won an award from the Evening Standard along the way.

About this project

Extremely successful PR campaign on a very limited budget:

  • Extensive coverage in tech titles
  • National press

  • Broadcast media

  • An award and named one of the 30 best apps by the Evening Standard