Witness Confident asked us to relaunch their app, ‘Self Evident‘ on a very limited budget. We were happy to support such great use of technology for such a good cause as the app allows users to record and report crimes anonymously for people that may not otherwise be forthcoming with information.
We targeted all the major tech titles, blogs and sites with extensive coverage in the key target media as well as national coverage and attention from the broadcast media.
Oh, and we also won an award from the Evening Standard along the way.
Extremely successful PR campaign on a very limited budget: