Creating a successful PR campaign for an app and a great cause on a limited budget
Public Relations on a low budget
About
The Client
Background
Witness Confident, a UK charity asked us to relaunch their app, “Self Evident,” on a limited budget. With a shared passion for leveraging technology for social good, Fresh Brands was eager to support Witness Confident’s mission of enabling anonymous crime reporting. We generated impactful media coverage, in the target Tech media, including collecting a Tech Award from The Independent along the way to appearing on BBC News.
Strategic Media Outreach
Fresh Brands executed a targeted outreach campaign, focusing on tech titles and journalists, highlighting the unique value and social impact of the Self Evident app. Through compelling press releases and liaising with tech journalists we secured coverage in key news outlets such as TechRadar, DigitalTrends, Engadget and more. Witness Confident’s app received positive mentions and features in national and local newspapers, including The Independent’s Tech Issue, which showcased the app as an innovative solution for crime reporting where it scooped an award in the ‘Technology for Social Good’ category. Repeat coverage on BBC News further amplified Witness Confident’s mission and publicised the app to a wider audience.
Measurable Results
Fresh Brands’ campaign yielded tangible results for Witness Confident’s app relaunch. Witness Confident’s app downloads increased by 40% within the first month of the relaunch, demonstrating the public’s growing awareness and adoption of the app’s crime reporting capabilities. This increase in app engagement further contributed to a rise in crime reports submitted anonymously, empowering individuals to provide critical information that otherwise may not have been disclosed.
Summary
Fresh Brands’ partnership with Witness Confident for the app relaunch showcased the potential of strategic media outreach for social causes. By securing impactful coverage, including An Independent Tech Award and repeat features on BBC News, Witness Confident’s “Self Evident” app gained significant exposure and achieved measurable results. Witness Confident’s mission to encourage anonymous crime reporting was amplified, leading to increased app downloads and a higher number of crime reports. Fresh Brands’ commitment to supporting technology for social good was fully realised through this successful app relaunch campaign.
Results Of
This Project
Effective PR doesn’t need to be expensive:
- Extensive coverage in key tech press
- National press coverage
- Broadcast media coverage including BBC News
- An award and named one of the 30 best apps by the Evening Standard
Fresh Brands are a brilliant, affordable agency for small businesses that want to grow their profile.
Victoria Eggs
Designer and Entrepreneur
What Our Clients Say About Us
Get Results PR and then Fresh Brands played an instrumental role in launching our business with some valuable press coverage, helped customers find us online and I can highly recommend them.
Sam Bradley
Director
Fresh Brands have been instrumental in us growing our digital marketing. We really appreciate the fact that they are able to come into the office and work as an extension of the team. Their work in SEO and implementing tweaks and changes to our website created a significant increase in the number of customers which is exactly what we wanted.
Sonel Patel
Head of Digital, Lighter Life
Fresh Brands are friendly, super helpful and a pleasure to work with. They generated some great coverage and really helped us with our socials. They’ve also completed some design work for us and helped put on some fantastic press events that really had an impact.
Dave Devaney
Manager, Queens London
I can safely say that Fresh Brands exceeded our expectations with an effective PR campaign to generate some really good press coverage in some blue-chip media and the tech press we wanted on a tight budget.
Guy Dehn
Director, Witness Confident
Fantastic Service! Jon and the team always have some first rate ideas and insights.
Ray Goldsmith
Managing Director, Genesis