Launching novelty and corporate photo booths to the UK market
PR, Social Media, Web and UX Design
About
The Client
Background
We partnered with JustPose, an innovative photo booth company, to publicise their business launch and drive rapid growth. Through a strategic blend of PR, Social Media, SEO, and CRO tactics, Fresh Brands propelled JustPose into the limelight, generating extensive media coverage and establishing a solid foundation for success.
PR Triumphs
Fresh Brands spearheaded a comprehensive PR campaign that garnered considerable coverage across various media. JustPose’s photo booths captured the attention of national press, including The Guardian, prominent features in esteemed wedding magazines like Brides UK and Wedding Ideas and widespread recognition in leading trade publications such as Event Industry News and HR Magazine to name just a few.
Social Media Amplification
Fresh Brands harnessed the power of social media to amplify JustPose’s brand presence. By curating visually stunning and shareable content, targeting key audience segments, and encouraging user generated content, JustPose’s social media channels grew quickly. Notably, their Instagram account helped attract direct bookings from high-profile corporate clients.
Conversion Rate Optimisation
Fresh Brands conducted thorough analysis and optimisation of JustPose’s website to maximise conversion rates. By implementing strategic design changes, and simplifying the user experience, Fresh Brands achieved an impressive 25% increase in bookings through the website.
Summary
Fresh Brands’ collaboration with JustPose showcases the power of a comprehensive digital marketing strategy. By leveraging PR, Social Media, SEO, and CRO tactics, Fresh Brands positioned JustPose as a leading novelty photo booth provider. JustPose’s success story, with national media coverage and significant business growth, serves as a testament to Fresh Brands’ ability to help grow small brands to new heights.
Results From
This Project
- Public Relations launch campaign
- Extensive coverage in national consumer press
- Coverage across wedding magazines and blogs
- Coverage across key trade, business, HR and Events titles
- Publicising involvement at major corporate events
- Comprehensive social media strategy and implementation
- Increased bookings through conversion rate optimisation
Fresh Brands are a brilliant, affordable agency for small businesses that want to grow their profile.
Victoria Eggs
Designer and Entrepreneur
What Our Clients Say About Us
Get Results PR and then Fresh Brands played an instrumental role in launching our business with some valuable press coverage, helped customers find us online and I can highly recommend them.
Sam Bradley
Director
Fresh Brands have been instrumental in us growing our digital marketing. We really appreciate the fact that they are able to come into the office and work as an extension of the team. Their work in SEO and implementing tweaks and changes to our website created a significant increase in the number of customers which is exactly what we wanted.
Sonel Patel
Head of Digital, Lighter Life
Fresh Brands are friendly, super helpful and a pleasure to work with. They generated some great coverage and really helped us with our socials. They’ve also completed some design work for us and helped put on some fantastic press events that really had an impact.
Dave Devaney
Manager, Queens London
I can safely say that Fresh Brands exceeded our expectations with an effective PR campaign to generate some really good press coverage in some blue-chip media and the tech press we wanted on a tight budget.
Guy Dehn
Director, Witness Confident
Fantastic Service! Jon and the team always have some first rate ideas and insights.
Ray Goldsmith
Managing Director, Genesis