Background

Fresh Brands partnered with Victoria Eggs, a designer of luxury housewares and consumer goods which take inspiration from the best of British culture. With a shared passion for traditional craftsmanship and design, Fresh Brands’ mission was to elevate Victoria Eggs’ brand. Through strategic media outreach, we secured editorial coverage in notable national and local press, prestigious women’s lifestyle glossy magazines and blogs, as well as leading homes, interiors, and design titles.

Media Outreach

We curated a campaign to put Victoria Eggs’ exceptional products in front of key target journalists and influencers and, of course, their audiences. By ensuring her products got in front of the right people, we knew the quality would speak for itself. Victoria Eggs’ designs were featured prominently in publications such as The Sunday Times Home, House & Garden, Living Etc, Homes & Antiques, and Ideal Home. Additionally, popular blogs and lifestyle magazines, including The Glossary and Good Housekeeping, featured Victoria’s unique designs, further solidifying her brand’s reputation.

National and Local Press Recognition

Fresh Brands strategically targeted local and national press outlets to showcase Victoria Eggs’ creations. Victoria identified particular locations which she considered key markets, particularly the home counties publications, close to where she grew up and took much of her inspiration from. We sold her story and how her geography and culture inform her designs. As a result, we generated extensive coverage in the local press of Victoria’s home markets. National press coverage in renowned titles including The Sunday Times and Mail On Sunday provided widespread exposure and recognition for Victoria Eggs’ luxury housewares and consumer goods.

Women’s Lifestyle Glossy Magazines and Blogs

Fresh Brands secured coverage for Victoria Eggs in influential women’s lifestyle glossy magazines and popular blogs, enhancing brand visibility among target demographics. Victoria Eggs’ designs were featured in esteemed publications like Elle Decoration, Red, and more. Lifestyle blogs and online platforms highlighted Victoria’s creations, driving interest in her products.

Homes, Interiors, and Design Titles

Fresh Brands strategically targeted homes, interiors, and design publications to position Victoria Eggs as a leading name in design focused housewares. Coverage in prestigious titles such as House Beautiful, Homes & Gardens, and Ideal Home showcased Victoria Eggs’ products to design-conscious readers seeking elegant and unique pieces for their homes. This exposure strengthened Victoria Eggs’ reputation within the industry and attracted discerning customers.

Summary

Fresh Brands’ collaboration with Victoria Eggs exemplifies the power of strategic media outreach in elevating a brand’s presence.