Fresh Brands partnered with Victoria Eggs, a designer of luxury housewares and consumer goods which take inspiration from the best of British culture. With a shared passion for traditional craftsmanship and design, Fresh Brands’ mission was to elevate Victoria Eggs’ brand. Through strategic media outreach, we secured editorial coverage in notable national and local press, prestigious women’s lifestyle glossy magazines and blogs, as well as leading homes, interiors, and design titles.
We curated a campaign to put Victoria Eggs’ exceptional products in front of key target journalists and influencers and, of course, their audiences. By ensuring her products got in front of the right people, we knew the quality would speak for itself. Victoria Eggs’ designs were featured prominently in publications such as The Sunday Times Home, House & Garden, Living Etc, Homes & Antiques, and Ideal Home. Additionally, popular blogs and lifestyle magazines, including The Glossary and Good Housekeeping, featured Victoria’s unique designs, further solidifying her brand’s reputation.
Fresh Brands strategically targeted local and national press outlets to showcase Victoria Eggs’ creations. Victoria identified particular locations which she considered key markets, particularly the home counties publications, close to where she grew up and took much of her inspiration from. We sold her story and how her geography and culture inform her designs. As a result, we generated extensive coverage in the local press of Victoria’s home markets. National press coverage in renowned titles including The Sunday Times and Mail On Sunday provided widespread exposure and recognition for Victoria Eggs’ luxury housewares and consumer goods.
Fresh Brands secured coverage for Victoria Eggs in influential women’s lifestyle glossy magazines and popular blogs, enhancing brand visibility among target demographics. Victoria Eggs’ designs were featured in esteemed publications like Elle Decoration, Red, and more. Lifestyle blogs and online platforms highlighted Victoria’s creations, driving interest in her products.
Fresh Brands strategically targeted homes, interiors, and design publications to position Victoria Eggs as a leading name in design focused housewares. Coverage in prestigious titles such as House Beautiful, Homes & Gardens, and Ideal Home showcased Victoria Eggs’ products to design-conscious readers seeking elegant and unique pieces for their homes. This exposure strengthened Victoria Eggs’ reputation within the industry and attracted discerning customers.
Fresh Brands’ collaboration with Victoria Eggs exemplifies the power of strategic media outreach in elevating a brand’s presence.
What Our Clients Say About Us
Get Results PR and then Fresh Brands played an instrumental role in launching our business with some valuable press coverage, helped customers find us online and I can highly recommend them.
Fresh Brands have been instrumental in us growing our digital marketing. We really appreciate the fact that they are able to come into the office and work as an extension of the team. Their work in SEO and implementing tweaks and changes to our website created a significant increase in the number of customers which is exactly what we wanted.
Fresh Brands are friendly, super helpful and a pleasure to work with. They generated some great coverage and really helped us with our socials. They’ve also completed some design work for us and helped put on some fantastic press events that really had an impact.
I can safely say that Fresh Brands exceeded our expectations with an effective PR campaign to generate some really good press coverage in some blue-chip media and the tech press we wanted on a tight budget.
Fantastic Service! Jon and the team always have some first rate ideas and insights.