Launching and promoting independent fashion labels
For one of the largest independent non-food buying groups in the UK and Ireland
About
The Client
Background
Associated Independent Stores (AIS), is the UK’s largest buying group, promoting independent fashion brands in the menswear and women’s fashion sectors. Our strategic PR campaigns aimed to secure extensive coverage in key trade press, national press, men’s fashion and lifestyle magazines and blogs, as well as women’s fashion and lifestyle glossies and blogs. Additionally, Fresh Brands undertook social media management to grow and cultivate the brands’ online presence
Promoting Independent Fashion Brands
Fresh Brands recognised the importance of highlighting independent fashion brands within the industry. Through press releases, lookbooks, and brand stories, we promoted the individual brands and positioned Associated Independent Stores as a champion of these emerging fashion businesses. Our PR focused on the unique offerings, quality craftsmanship, and distinctive designs of the brands, capturing the attention of fashion buyers, industry professionals, and consumers.
Extensive Coverage In Key Trade Press
We secured extensive coverage for AIS and their member brands in key trade press. Renowned industry publications like Drapers, FashionUnited, and Retail Gazette featured the independent fashion brands, showcasing their upcoming collections, trends, and highlighting the buying opportunities for fashion buyers investing in pieces for the coming seasons. This coverage solidified Associated Independent Stores’ reputation as a trusted resource and buying destination for fashion professionals.
National Press Coverage
Fresh Brands strategically positioned Associated Independent Stores and their member brands in national press outlets to reach a broader consumer audience. Notable publications such as The Times, The Telegraph, and The Independent featured the independent fashion brands, emphasizing their unique styles, craftsmanship, and supporting the importance of shopping from independent retailers. This exposure generated increased brand visibility and consumer interest in the featured brands.
Fashion and Lifestyle Magazines and Blogs
Fresh Brands executed targeted PR campaigns to secure coverage in men’s and women’s fashion and lifestyle publications, catering to fashion-forward audiences. Prominent titles such as GQ, Glamour and Elle showcased the fashion brands.
Fresh Brands recognised the significance of reaching women’s fashion and lifestyle publications to engage with female consumers. Women’s fashion blogs and influential digital platforms further amplified brand exposure, driving interest and sales among key demographics.
Social Media Management
Fresh Brands undertook social media management to grow and cultivate the brands’ online presence. Through strategic content planning, engaging visuals, and targeted audience engagement, we nurtured the brands’ social media platforms. This resulted in increased brand awareness, follower growth, and enhanced brand perception among fashion enthusiasts and potential customers.
Summary
Fresh Brands’ collaboration with Associated Independent Stores exemplifies the power of strategic PR campaigns and social media management in promoting independent fashion brands. By securing extensive coverage in key trade press, national press, men’s fashion and lifestyle magazines and blogs, and women’s fashion and lifestyle glossies and blogs, Fresh Brands successfully elevated the visibility and credibility of Associated Independent Stores and their member brands. The social media management efforts further enhanced the brands’ online presence, fostering brand loyalty and engagement. Through our strategic initiatives, Fresh Brands empowered independent fashion brands, driving growth and success within the dynamic and competitive fashion retail industry.
Results Of
This Project
- Extensive coverage secured in key trade press solidified the client's position as a trusted buying group for fashion professionals.
- Social media management efforts led to enhanced brand visibility, follower growth, and improved engagement on digital platforms.
- Mainstream national media coverage ensured widespread coverage across different fashion markets and generated consumer interest.
Fresh Brands are a brilliant, affordable agency for small businesses that want to grow their profile.
Victoria Eggs
Designer and Entrepreneur
What Our Clients Say About Us
Get Results PR and then Fresh Brands played an instrumental role in launching our business with some valuable press coverage, helped customers find us online and I can highly recommend them.
Sam Bradley
Director
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Sonel Patel
Head of Digital, Lighter Life
Fresh Brands are friendly, super helpful and a pleasure to work with. They generated some great coverage and really helped us with our socials. They’ve also completed some design work for us and helped put on some fantastic press events that really had an impact.
Dave Devaney
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