Queens Skate, Dine & Bowl is one of London’s leading leisure destinations
PR, Advertising, Social Media, Events and Creative Design
About
The Client
Background
Queens Skate, Dine & Bowl, a leading ice skating and bowling leisure destination in London, partnered with us to enhance their brand image and increase footfall. We delivered a comprehensive marketing strategy, incorporating PR, Social Media and advertising to position Queens as a must-visit venue for entertainment and socialising.
National and Local PR
Maximising Press Coverage: Fresh Brands organised press events and invited journalists from prominent media outlets to experience the unique offerings of Queens. We ensured wide media coverage by securing coverage in national newspapers such as The Guardian and The Telegraph, lifestyle magazines including Time Out London, and influential local publications like The Metro and London Evening Standard. We also featured in prominent London blogs such as Londonist, LondONtheinside, TheLondonInsider, LondonEater and many more. By securing features, interviews, and event coverage in these outlets, we successfully generated substantial media buzz and positioned Queens as a top entertainment destination in the city.
Social Media Management – Building an Engaged Community
Fresh Brands took charge of Queens’ social media accounts, leveraging platforms such as Instagram, Facebook, and Twitter to engage with the target audience. We encouraged and shared user-generated experiences, and promoted upcoming events and offers. By fostering an interactive and vibrant online community, we increased brand awareness, user engagement, and ultimately drove footfall to the venue.
Print Advertising – Reaching the Local Audience
Fresh Brands executed a targeted print advertising campaign in the Metro, a widely circulated daily newspaper in London. We designed compelling ad copy and corresponding posters that were strategically placed throughout the venue, attracting the attention of visitors and upselling Queens’ diverse offerings. The print campaign not only reached a large local audience but also effectively conveyed Queens’ unique proposition as an entertainment hub with diner-style food and a fully licensed bar.
Summary
Fresh Brands strategically positioned Queens, Skate, Dine & Bowl in London as a premier leisure destination through PR, media coverage, social media management, and print advertising. By securing influential media coverage, engaging with the target audience on social media, and captivating the local community with print ads, Fresh Brands increased brand visibility, user engagement, and footfall. Queens gained a wider customer base and established itself as a go-to destination for days out and social experiences in the city.
Results of
The Project
- National and local press coverage reached over 20 media outlets, including The Guardian, Time Out London, and London Evening Standard.
- Social media engagement increased by 70%, with a 40% growth in followers across all platforms.
- Print advertising in the Metro reached an estimated readership of 500,000 for the campaign.
- Footfall to Queens, Skate, Dine & Bowl increased by 15% within the first three months of the campaign.
- Creative Design used in complete rebranding for the venue.
70%
Increase in social media engagement
40%
Growth in followers across all platforms
500
Reach of advertising campaign in thousands
15%
Increase in footfall within 3 months
Fresh Brands are a brilliant, affordable agency for small businesses that want to grow their profile.
Victoria Eggs
Designer and Entrepreneur
What Our Clients Say About Us
Get Results PR and then Fresh Brands played an instrumental role in launching our business with some valuable press coverage, helped customers find us online and I can highly recommend them.
Sam Bradley
Director
Fresh Brands have helped so much in growing and developing our digital marketing strategy. We really appreciate the fact that they are able to come into the office and work with us. Their work in SEO and implementing tweaks and changes to our website created a significant amount amount of new business.
Sonel Patel
Head of Digital, Lighter Life
Fresh Brands are friendly, super helpful and a pleasure to work with. They generated some great coverage and really helped us with our socials. They’ve also completed some design work for us and helped put on some fantastic press events that really had an impact.
Dave Devaney
Manager, Queens London
I can safely say that Fresh Brands exceeded our expectations with an effective PR campaign to generate some really good press coverage in some blue-chip media and the tech press we wanted.
Guy Dehn
Director, Witness Confident
Fantastic Service! Jon and the team always have first rate ideas and insights.
Ray Goldsmith
Managing Director, Genesis