Digital marketing consultancy for one of the UK’s leading weight loss brands

SEO, CRO, Social Media, Creative Design, Google Analytics and more…

AboutThe Client

Fresh Brands worked in-house with LighterLife’s web developers and marketing team to launch the company’s digital marketing department. We oversaw and implemented a comprehensive digital marketing strategy for the first time.

The project consisted of a variety of digital marketing disciplines being established and brought together in a comprehensive strategy.

About this project

  • Design and creation of social media profiles
  • Implementation of social media strategy

  • SEO and conversion rate optimisation

  • Content Marketing

  • Creating the company’s first blog page

  • Seasonal PPC campaigns with targeted, optimised landing pages

  • Keyword research and on-page and off-site SEO, resulting in 30% increase in website traffic

  • Reputation management through ranking favourable web properties¬†above negative coverage in search engine listings

  • Introduction of A/B Testing for home page and landing pages