AboutThe Client
Fresh Brands worked in-house with LighterLife’s web developers and marketing team to launch the company’s digital marketing department. We oversaw and implemented a comprehensive digital marketing strategy for the first time.
The project consisted of a variety of digital marketing disciplines being established and brought together in a comprehensive strategy.
About this project
- Design and creation of social media profiles
- Implementation of social media strategy
- SEO and conversion rate optimisation
- Content Marketing
- Creating the company’s first blog page
- Seasonal PPC campaigns with targeted, optimised landing pages
- Keyword research and on-page and off-site SEO, resulting in 30% increase in website traffic
- Reputation management through ranking favourable web properties above negative coverage in search engine listings
- Introduction of A/B Testing for home page and landing pages
