Background

Fresh Brands collaborated with It’s My Magazine, a specialist in creating personalised magazines for memorable life events. With a commitment to celebrating and preserving cherished moments, Fresh Brands aimed to grow It’s My Magazine’s brand visibility. Through comprehensive Public Relations, we generated extensive coverage in key consumer and trade magazines and blogs within the niches of weddings, parenting and baby titles, HR and business publications, and positioned It’s My Magazine as a go-to source for special gift ideas.

Targeted Media Outreach

Fresh Brands executed a targeted PR campaign to showcase It’s My Magazine’s unique offering of personalised magazines to tell its clients’s life stories and capture the biggest moments of their lives. We drafted compelling press releases outlining the unique offering of the product and sending journalists copies of the product. We secured quslity coverage in prominent trade publications and blogs focusing particularly on the Weddings industry. It’s My Magazine’s work was featured in well-known titles like Wedding Ideas, Brides Magazine, Love My Dress, and Rock My Wedding, reaching engaged couples and industry professionals to make them aware of the innovative offering from our client.

National Press and Parenting/Baby Titles

Fresh Brands positioned It’s My Magazine to appeal to wider audiences beyond the Weddings market. By securing features and coverage in national press, major parenting and baby titles, we introduced It’s My Magazine to a diverse audience. Notable publications such as The Times, The Telegraph, Mother & Baby, and Baby London showcased It’s My Magazine’s unique offering, highlighting its potential as a thoughtful and memorable gift for special occasions like the arrival of a new baby.

HR and Business Titles

Fresh Brands recognised the potential of It’s My Magazine’s personalised magazines as meaningful corporate gifts. Leveraging this angle, we secured coverage and featured articles in HR and business titles. Major publications like HR Magazine, Business Insider, and Management Today highlighted It’s My Magazine as an innovative and thoughtful corporate gifting solution, further expanding its reach to new markets. 

Special Gift Ideas in Major Publications

Fresh Brands strategically placed It’s My Magazine as a unique and meaningful gift idea for seasonal features such as  Mother’s Day or Christmas Gift Guides for the person that has everything.

By pitching feature articles to major publications during relevant occasions, such as Valentine’s Day, we secured coverage for It’s My Magazine’s personalised magazines. Notable publications like Glamour and Stylist featured It’s My Magazine as a  heartfelt gift option, resonating with readers seeking distinctive presents.

Summary

Fresh Brands’ collaboration with It’s My Magazine demonstrates the power of targeting different media with the right messaging for their niche. By securing extensive coverage in different key magazine and blog titles for specific industries, Fresh Brands successfully positioned It’s My Magazine as THE provider in their field and our efforts yielded tangible success for the client.