Search Engine Optimisation

The process of improving a website’s ranking in search engines ‘natural’ or ‘organic’ (unpaid) search results. The higher on the results page a website appears and the more it is listed across different search terms, the better. Your site will attract more visitors looking for the types of goods and services you’re offering. SEO may incorporate different kinds of searches, including videos, images, news, local, or across industry-specific portals or vertical search engines.

Search Engine Optimisation - How we do it

Every search engine optimisation (SEO) project we undertake follows the same process to ensure effective results:

KEYWORD RESEARCH

We evaluate the relevance, value and competition for search terms related to your website to evaluate which keywords and phrases to use in describing the content of your site.

ON-SITE OPTIMISATION

On-page optimisation refers to the measures taken directly within the website itself, in order to rank higher in results for relevant searches.

LINK BUILDING

In SEO, link building refers to the activities designed to increase the number and quality of inbound links to a webpage from external online sources.

REPORTING AND ANALYSIS

Our SEO review evaluates the results of our changes to content, linking structure, social media efforts, and external links by tracking and reporting on activity on your website through analytics.

Why SEO is Beneficial to Your Business

Ranking Importance

In 2016, research shows approximately 85% of all web sites are still found through search engines.

Major Search Engines

96% of Internet users begin their Web search through a major search engine (Google, Bing, Yahoo, AOL)

Effective strategy

SEO gives you the opportunity to match keyword phrases on your site to your potential customers' search terms

Trillions of Searches

Google now processes more than 40,000 searches a second - over 1.2 trillion per year

Bring Visitors

Well planned, search-friendly web design and an expert approach to SEO will bring more visitors to your website

Consumer Perception

The higher a website is ranked in search engine results, the better the consumer perception

Analysing your website

Firstly, we’ll analyse your site in order to provide you with a step-by-step plan to more effectively convey the content of your site to search engines. The ultimate goal is to achieve more visitors and higher conversions to leads and sales for our clients.

On-Page & Off-Page SEO

The goal of on page optimisation is to ensure the content of your website is consistent with the keywords people are searching for. Search engines use digital robots to scan sites to understand their content. We structure and word your content in such a way that ensures search engines understand all of the things your site is about. The more external links to this content (off-page SEO) you have, the more authority your site will have and the better it will rank with search engines.

Check your Website’s SEO

Enter your website to analyze your web pages

    Get on the First Page of Google

    The results our clients have come to expect:

    500 %

    Increase in
    Top 10 ranking

    400%

    Increase in
    Organic traffic

    5X

    Growth in
    keyword ranking

    130%

    Increase in
    Visit duration

    Reputation Services

    Our team use reverse search engine optimisation to fix negative internet content about your business. By partnering with us, we’ll ensure a positive and credible Internet reputation for your business. Our services include:

    • Removing negative internet news stories or slander;
    • Counteracting bad reviews;
    • Correcting results from Google, Yahoo, and Bing;
    • Deleting Rip-off Reports;
    • Removing information on litigation or court cases