SEO for Professional Services
Are clients finding your competitors first?
You can be the best firm for the job and still lose the client who never found you.
Before we touch a keyword, we look at how your clients actually search, on Google and in AI tools like ChatGPT and Claude, and where your competitors already appear. So every recommendation is specific to your firm.
SEO can’t fix a weak offering. But if you’re good at what you do, it’s a shame to keep it a secret.
The phrases your clients really type, not the ones that look good in a report.
Fixing the hidden problems that stop Google ranking you.
Answers to the questions clients ask, written well enough for AI tools to quote.
Rankings, traffic and, more importantly, enquiries.
Search has changed.
Trust hasn’t.
People still search for expertise. They’re just finding it in more places.
Some click a Google result. Others ask ChatGPT or Claude, or read Google’s AI summary and never visit a website at all. Either way, the firms that get recommended are the ones publishing clear, expert content that search engines and AI tools trust. Getting recommended by AI is called Generative Engine Optimisation (GEO), and it rests on the same foundations as good SEO.
So AI hasn’t replaced SEO. SEO helps decide whether AI mentions you.
Still where millions of buying decisions begin.
Be cited and recommended by ChatGPT, Claude, Gemini and other AI assistants.
Show up when nearby clients need your expertise.
Turn visibility into enquiries.
The firms that get found tomorrow are the ones doing the basics well today.
Search engines and AI don’t create trust. They reveal it.
When AI recommends one firm, is it yours?
When someone asks Claude, ChatGPT or Perplexity who to call, there’s no page of ten blue links. There’s one answer, pieced together from sources the AI already trusts.
That changes what SEO has to do. AI tools don’t match keywords. They lift an answer they can check against everything else they know about you. So pages written to answer a real question beat pages written to rank, and facts that match across your website, LinkedIn, directories and press coverage count for more than any single page.
We build for both: the click from Google, and the mention from an AI that may never send you a visitor but still decides who gets recommended.
Structure pages so the answer sits in the first two sentences, where AI tools look to extract one.
Keep credentials, services and claims consistent everywhere you’re mentioned, so a model can verify you rather than guess.
Make it obvious who you are and what you do, using the behind-the-scenes code AI tools rely on to tell you apart from similar firms.
Content useful enough that other sites link to it, plus press coverage through our sister agency, Get Results PR. Both tell AI you’re worth quoting.
Page one is nice.
New clients are better.
We go after the searches made by people ready to hire, rather than the ones that only look good in a report.
Find out what your clients search for, on Google and in AI tools, and where competitors are leaving gaps.
Write the pages and earn the mentions that show Google and AI tools you’re the expert.
Fix the technical problems that stop search engines reading your site properly.
Search keeps changing, so the plan should too. We’ll show you what to watch, and when it’s time to adjust.
The work behind the results
Understanding how your clients search and where the biggest gaps exist.
A plan built around the clients you want, rather than the keywords with the biggest numbers.
Rewriting your key service pages so Google and clients both understand them.
Removing the barriers that prevent search engines from finding and ranking your content.
A roadmap for creating content that builds authority and attracts the right visitors.
Optimising and monitoring how AI assistants and AI Overviews describe and recommend you.
Found first.
Then chosen.
By clients actively looking for what you do.
More of the people you actually want to work with.
Across Google, AI Overviews and AI assistants.
Unlike ads, the results don’t vanish the day the budget does.
This programme is ideal if…
Find out where you’re invisible.
Your free Growth Score shows how you appear on Google and in AI tools, compared with the competitors you’re losing work to.
SEO for Professional Services
Are clients finding your competitors first?
You can be the best firm for the job and still lose the client who never found you.
Before we touch a keyword, we look at how your clients actually search, on Google and in AI tools like ChatGPT and Claude, and where your competitors already appear. So every recommendation is specific to your firm.
SEO can’t fix a weak offering. But if you’re good at what you do, it’s a shame to keep it a secret.
The phrases your clients really type, not the ones that look good in a report.
Fixing the hidden problems that stop Google ranking you.
Answers to the questions clients ask, written well enough for AI tools to quote.
Rankings, traffic and, more importantly, enquiries.
Search has changed.
Trust hasn’t.
People still search for expertise. They’re just finding it in more places.
Some click a Google result. Others ask ChatGPT or Claude, or read Google’s AI summary and never visit a website at all. Either way, the firms that get recommended are the ones publishing clear, expert content that search engines and AI tools trust. Getting recommended by AI is called Generative Engine Optimisation (GEO), and it rests on the same foundations as good SEO.
So AI hasn’t replaced SEO. SEO helps decide whether AI mentions you.
Still where millions of buying decisions begin.
Be cited and recommended by ChatGPT, Claude, Gemini and other AI assistants.
Show up when nearby clients need your expertise.
Turn visibility into enquiries.
The firms that get found tomorrow are the ones doing the basics well today.
Search engines and AI don’t create trust. They reveal it.
When AI recommends one firm, is it yours?
When someone asks Claude, ChatGPT or Perplexity who to call, there’s no page of ten blue links. There’s one answer, pieced together from sources the AI already trusts.
That changes what SEO has to do. AI tools don’t match keywords. They lift an answer they can check against everything else they know about you. So pages written to answer a real question beat pages written to rank, and facts that match across your website, LinkedIn, directories and press coverage count for more than any single page.
We build for both: the click from Google, and the mention from an AI that may never send you a visitor but still decides who gets recommended.
Structure pages so the answer sits in the first two sentences, where AI tools look to extract one.
Keep credentials, services and claims consistent everywhere you’re mentioned, so a model can verify you rather than guess.
Make it obvious who you are and what you do, using the behind-the-scenes code AI tools rely on to tell you apart from similar firms.
Content useful enough that other sites link to it, plus press coverage through our sister agency, Get Results PR. Both tell AI you’re worth quoting.
Page one is nice.
New clients are better.
We go after the searches made by people ready to hire, rather than the ones that only look good in a report.
Find out what your clients search for, on Google and in AI tools, and where competitors are leaving gaps.
Write the pages and earn the mentions that show Google and AI tools you’re the expert.
Fix the technical problems that stop search engines reading your site properly.
Search keeps changing, so the plan should too. We’ll show you what to watch, and when it’s time to adjust.
The work behind the results
Understanding how your clients search and where the biggest gaps exist.
A plan built around the clients you want, rather than the keywords with the biggest numbers.
Rewriting your key service pages so Google and clients both understand them.
Removing the barriers that prevent search engines from finding and ranking your content.
A roadmap for creating content that builds authority and attracts the right visitors.
Optimising and monitoring how AI assistants and AI Overviews describe and recommend you.
Found first.
Then chosen.
By clients actively looking for what you do.
More of the people you actually want to work with.
Across Google, AI Overviews and AI assistants.
Unlike ads, the results don’t vanish the day the budget does.
This programme is ideal if…
Find out where you’re invisible.
Your free Growth Score shows how you appear on Google and in AI tools, compared with the competitors you’re losing work to.